Tuesday, November 15, 2011

Project Rationale

A short description regarding what is my Multimedia Final Project-Little Big Hero is about.

“Little Big Hero” project is a website based interactive hypercomic that is intended to create awareness about how do people judge others just by the physical appearance, background, academic result and so on. Through a certain stage, questions will be shown to user and user will need to make decisions in order to reach the end. At the end of the story, a message will appear: “Don’t judge the book by its cover” to let the audience think or question about it.


Rationale

The reason for creating this project is because in the society, most people will first judge a person by his/her physical appearance, result, etc. This kind of practise is also used in media to shape a protagonist’s looks and affect the younger generation’s perception on how to judge a person. Using web as a platform to execute the project is because today’s generation – Generation Y and the younger generation are using internet as part of their life. They use Google search engine to get the information and use Facebook as their social platform. When some news appears in Facebook, it will easily get their attention and start to discuss and argue about it.

Using hypercomic as a form to deliver the message about “don’t judge a book by its cover”, I believe that is easier to convey the message to the users and easy to grab younger generation’s attention especially teenagers, and question about how to judge a people and do not look down on someone that is weak.


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